Every business craves for more sales and more profits. Things get quite difficult when it comes to the eCommerce industry. Reason? It’s tough to persuade people to buy your stuff online because they don’t believe in the quality claims you make. For instance, people usually doubt the material quality and gems originality when they want to buy jewelry online because they cannot check it themselves. Here you need to build shopper confidence to boost online sales.
Let’s take a look how you can drive and grow revenue - smarter and faster.
Online Store Development:
First and foremost thing is to define your business goals and determine the financial investment you can make in building your online store. Make sure it features all necessary modules – inventory and sales management, order tracking, multiple payment gateways, etc. Don’t give any reason to your website visitor to leave your site without purchase.
Make Store Fully Functional:
Often you visit an online store and go astray because of the poor navigation and functionalities being not properly integrated in the eCommerce system you are surfing. The user will quit and move on to your competitor where he finds well-determined and well-implemented functionalities. Create a satisfied user interface to convert passive browsers into confident shoppers. Bring value for your target audience in all aspects.
Leverage Digital Marketing:
Spread your brand voice, build credibility and expand your reach through digital mediums (Instagram and Facebook work great for product-based businesses like cosmetics, jewelry, etc.) to target potential consumers and hence, to boost conversion rates. For instance, integrate Instagram with your eCommerce marketing because it gives people a direct path to buy through Instagram Stories. People prefer online jewellery shopping through Instagram particularly when they don’t know about your brand or website – their Instagram feed will surely help them find you.
Implement Google Shopping:
Google Adwords is an essential player to help you expand your eCommerce space. Google shopping ads are the quickest way to drive traffic to your website and make the buying decision easy for the potential customers. Unlike retail search ad spending, you don’t need to worry about keywords management because Google uses its own keyword data to show your ads to the people who are already searching for the products you are advertising. Set up your Google Merchant Center account and you are good to go.
Launch Retargeting Campaigns:
Always keep a backup strategy and what else could be better than retargeting the website visitors who have shown interest in your products, but didn’t purchase for any reason. Retargeting campaigns when combined with other online marketing methods like paid search or content marketing, it will enrich your sales funnel. So, don’t forget to try retargeting older customers and those who tend to buy, but leave the site without purchasing anything.
Since the global share of jewelry shops online is significantly increasing, you need to pool in the best eCommerce marketing solutions and platforms to build customer trust, earn brand loyalty and accelerate your online sales. And, it all depends on your business goals and budget. Give your consumers quality and affordability – meet the essentials for the profitable success of your online store.